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Barchester Careers

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Digital Marketing Executive

London Head Office, 3rd Floor, The Aspect, 12 Finsbury Square, London, London, EC2A 1AS

  • Pay: £28,000 per annum
  • Hours: 40.00
  • Type: Permanent
  • Shift: Days
  • Posted: 23rd November 2021
  • Expires: 23rd December 2021

An exciting opportunity has arisen for an experienced Digital Marketing Executive to join Barchester’s marketing team in London. This role is responsible for implementing the digital communications element of our marketing strategy, ensuring the online presence of our portfolio of 240 care homes and hospitals is accurate and in line with Barchester’s premium branding. You will work closely with the Digital Marketing Manager, as well as the digital team, to promote consistent messaging across all channels.
NEED TO HAVE:
• Educated to A Level (or equivalent)
• At least 24 months experience in a digital marketing position
• Experience of Google Analytics
• Excellent written and verbal communication skills
• Evidence of Covid vaccination status, or medical exemption
NEED TO DO:
• Daily copy writing and content editing of the Barchester website
• Improve organic search engine rankings to support enquiry generation
• Liaise with the web development agency on development for the Barchester website
• Ensure content on referral websites are up to date and accurate for all of our 240 care homes and hospitals
• Produce weekly and monthly reports
• Manage brand led filming requirements with an external agency
• Effectively manage the photography budget
• Liaise with operational colleagues and external agencies to arrange on-site videos, virtual tours and home specific photography
• Attend and contribute to weekly meetings with digital agencies
• Regularly review competitor digital activity
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.


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Benefits and Rewards

We recognise that you and your role is pivotal in shaping the future of our organisation. That’s why in return for your dedication, you’ll receive a competitive salary plus our sector-leading benefits and rewards package. Take a look at how we’re committed to rewarding your amazing work and commitment when you join us.

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About Barchester

We’re proud to have over 240 care homes and six independent hospitals nationwide, that continually meet and exceed all relevant regulatory compliance standards. Join one of our fantastic teams and you’ll make sure our residents and patients get the outstanding quality of care, support, services and facilities they deserve.

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Equal Opportunities

We recognise and celebrate difference and pride ourselves on creating an inclusive environment for all. Whoever you are, we want you to be yourself, always. This enables greater diversity across the entire organisation for the benefit of our workforce and also the people we celebrate life with in our homes and hospitals. Barchester is proud to be an equal opportunities organisation.