Regional Sales and Marketing Manager


£55,000 per annum




7th January 2019

18th January 2019

As Regional Sales and Marketing Manager at Barchester, you’ll use your skills to help raise awareness of our homes and the person-centred care they offer. We’ll rely on you to create strategic programmes to help your region hit their occupancy objectives. This role will be covering Scotland and will be working 5 days over Monday - Sunday.

Your day-to-day could include implementing enquiry generation initiatives, encouraging homes to get involved with their local communities, training homes in contact management or generating good local PR. You can also expect to plan, execute and support new build sales and marketing strategies - your ideas and techniques will always be efficient, innovative and cost-effective. An important aspect of your planning will involve helping homes to monitor local competitive activity and market trends to ensure we always have a competitive edge.

This role calls for someone who can build strong relationships, communicate effectively and foster innovation. As Regional Sales and Marketing Manager, your work will help connect people to the quality care they deserve and, in turn, keep our organisation thriving.

To join us as a Regional Sales and Marketing Manager you’ll need experience in executing national marketing campaigns and lead generation. We’ll also look for evidence of strong communication skills (particularly in marketing) and the ability to analyse market data including competitive intelligence to support the development of campaigns. Ideally, some of your experience will be from within the healthcare industry. Due to the regional nature of this role a willingness for regular travel and a full driving licence are essential.

As well as a competitive salary, we can offer you impressive benefits, including a company car, mobile phone, laptop, and free training and development. You’ll have plenty of opportunity to grow your career in a large organisation that’s renowned for its warm and supportive environment.

If you’d like to use your creative and people skills in an organisation that provides the quality care you’d expect for your loved ones, this is an empowering and rewarding place to be.

Why should you apply?

  • One of the best benefits and rewards packages
  • Great pay
  • Brilliant training
  • Freedom to do things the right way
  • Progression opportunities in over 200 care homes
  • Excellent benefits