Barchester Careers

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Senior Digital Marketing Executive

Winchester House Care Home, 180 Wouldham Road, Wouldham, Rochester, ME1 3TR

  • Pay: Up to £35,000 per annum, plus 10% bonus
  • Hours: 37.50
  • Type: Permanent
  • Shift: Days
  • Posted: 16th May 2022
  • Expires: 27th July 2022

With over 25 years’ experience, nearly 240 care homes, and six independent hospitals, Barchester is one of the UK’s biggest premium care providers. An exciting opportunity has arisen for an experienced Senior Digital Marketing Executive to join our phenomenal marketing team. This key role will be responsible for supporting the planning and delivery of Barchester’s digital marketing strategy. The role will focus on the development of our website, prioritising conversion rate optimization and user experience, whilst developing and embedding Barchester’s online reputation strategy.

This is a hybrid role, with weekly travel into Central London.

• Competitive salary
• 10% annual bonus
• Hybrid working
• Access to a range of retail and leisure discounts
• 4 years proven digital marketing experience
• Proven experience of Google Analytics, Website Content Management Systems and SEO Platforms
• Ability to manage external agencies
• Excellent written communication skills with strong attention to detail
• Liaise with digital agencies to improve user experience and conversion rates on the website
• Using A/B testing and data to make informed decisions around strategy
• Work with search agencies to improve on-page and off-page SEO elements of our website
• Manage and improve website content through written communication, photography and video
• Develop and implement a new content strategy on our Google My Business pages
• Regularly review competitor digital activity to make recommendations

As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.


Benefits and Rewards

We recognise that you and your role is pivotal in shaping the future of our organisation. That’s why in return for your dedication, you’ll receive a competitive salary plus our sector-leading benefits and rewards package. Take a look at how we’re committed to rewarding your amazing work and commitment when you join us.


About Barchester

We’re proud to have over 240 care homes and six independent hospitals nationwide, that continually meet and exceed all relevant regulatory compliance standards. Join one of our fantastic teams and you’ll make sure our residents and patients get the outstanding quality of care, support, services and facilities they deserve.


Equal Opportunities

We recognise and celebrate difference and pride ourselves on creating an inclusive environment for all. Whoever you are, we want you to be yourself, always. This enables greater diversity across the entire organisation for the benefit of our workforce and also the people we celebrate life with in our homes and hospitals. Barchester is proud to be an equal opportunities organisation.